Paper Man

Quotes from whatever I'm reading

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It doesn’t feel so much like a leap of faith as something I know in my heart.’

'The heart is a muscle,' Bigend corrects. 'You 'know' in your limbic brain. The seat of instinct. The mammalian brain. Deeper, wider, beyond logic. That is where advertising world, not in the upstart cortex. What we think of as 'mind' is only a sort of jumped up gland, piggy backing on the reptilian brain stem and the older, mammalian mind, but our culture tricks is into recognising it as all of consciousness. The mammalian spreads continent wide beneath it, mute and muscular, attending it's ancient agenda. And make us buy things.'

William Gibson, Pattern Recognition

Filed under william gibson pattern recognition brain heart advertising

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At first I had insisted I could only work at a company with a mission I believed in. Then I thought maybe it would be fine as long as I was learning something new. After that I decided it just couldn’t be evil. Now I was carefully delineating my personal definition of evil.

Robin Sloan, Mr. Penumbra’s 24-Hour Bookstore

(via thephoenixsaid)

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Of course, we have no idea, now, of who or what the inhabitants of our future might be. In that sense, we have no future. Not in the sense that our grandparents had a future, or thought they did. Fully imagined cultural futures were the luxury of another day, one in which ‘now’ was of some greater duration. For us, of course, things can change so abruptly, so violently, so profoundly, that futures like our grandparents’ have I sufficient ‘now’ to stand on. We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.
William Gibson, Pattern Recognition

Filed under william gibson pattern recognition science fiction future history